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NEVTi's 2009 and 2010 tactical campaigns featured heavily subsidised print and online advertising opportunities, strongly supported by the Victoria's High Country - Adventures Happen brand.
The Adventures Happen storybook brand features four distinct brand executions:
- Touring
- Adventure
- Food & Wine
- Cycling
Browse through this site and watch the storybook image to your right change between the four brand images.
Our key target markets (couples from 25 – 49) have the power to 'write their own adventure' in the valleys or mountains of the High Country and appreciate the variety and breadth of landscapes, adventures and rewards available.
Adventures Happen embraces our point of difference in the market place, Victoria's High Country offers not just a holiday, but an experience. Whether you're touring the Great Alpine Road, sampling food and wine along the Rail Trail or having an adventure in the Alpine National Parks, the experiences are real, hands-on if you like. Ride with cattlemen whose families have lived here for generations, taste wine with someone who's made the wine or make gnocchi with experts in the King Valley.
Have a look at some of our successful print media campaigns and online campaigns .
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Adventure Happens - The Storybook Brand 
