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Subsidised Marketing

Summer 2009 (2)

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High Country Images

Click to find out more about Visions of Victoria

A library of professional images of Victoria’s High Country is available online.

 

Industry Partners

NEVT and Tourism Victoria

Tourism Victoria is the State Government authority responsible for developing and marketing Victoria as a premium tourist destination for Australian and international travellers. Tourism Victoria is a statutory authority within the Department of Innovation, Industry, and Regional Development (DIIRD).

North East Victoria Tourism Inc. is the Regional Campaign Committee for Victoria's High Country and coordinates and delivers a series of regional campaigns developed in cooperation with Tourism Victoria.  The campaigns promote both the rational and emotional benefits of Victoria’s tourism regions and encourage visitors to experience the core product strengths and the key villages and towns within each region.

Victoria's High Country marketing campaigns are supported by Tourism Victoria's development of brand campaigns.  The brand campaigns involve a number of stages including research analysis, strategy development, concept development, production and media planning.  Tourism Victoria aims to provide an integrated way to promote all of Victoria's regions and their sub-destinations through a mix of brand, tactical, informational, public relations and trade activities.  
 

NEVT and BART (Board of Alpine Resorts Tourism)

NEVT and BART frequently work together in cooperative marketing campaigns to market the Alpine Resorts of Victoria’s High Country.
BART develops and implements co-operative, integrated alpine tourism marketing campaigns.  BART employs a marketing coordinator who also acts as its executive officer.  BART has an independent chair and representatives of the Alpine Resorts Co-ordinating Council, Tourism Victoria and the Alpine Resort Management Boards.

Read more about BART

 

The 7 Shires of Victoria’s High Country

Geographically Victoria’s High Country encompasses the municipal boundaries of seven shires.  NEVT works closely with local government’s Tourism Managers. 

To find out more about the seven shires use the links in the feature box on this page.

 

NEVT, Local Tourism Associations and Visitor Information Centres

Check out Useful Links and the Tourism Structure to learn more about NEVT’s industry partners and the tourism network in Victoria.
 
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