This website gives members of the tourism industry access to co-operative marketing opportunities, tourism news and useful reference material and links to associated sites.  

North East Victoria Tourism Inc. (NEVTi) is the campaign committee for Victoria’s High Country and is the peak body that manages regional marketing for North East Victoria.

What we do

Our key responsibilities are to develop, maintain and deliver a clear marketing message for the region. We encourage industry to market cooperatively by developing campaigns that access markets businesses may not be able to do by themselves.

The brand

The launch of Victoria's High Country brand in March 2008 delivered an inspirational adventure 'story-book' framework encompassing every facet of High Country Adventure, the Great Alpine Road and North East Valleys in three distinct brand executions.

The brand campaign is an exciting and powerful launch pad for the 2008 / 2009 tactical marketing campaigns detailed in NEVTi's Marketing Prospectus.  With a $350,000 investment in the new Victoria’s High Country brand and a further $150,000 invested in 2008 - 2009 on branded strategic advertising, industry have an incredible opportunity to participate in brand supported activities.  This is the very best way to reach target markets.

Click on the storybook to your right and read more about the brand and our heavily subsidised tactical marketing campaigns.

Get involved

The brand campaign, coupled with our effective tactical campaign will build awareness of our region’s strengths and create brand loyalty resulting in visitation by higher yield markets.

Key objectives are:

• Increased visitation
• Sustained visitor activity throughout the year
• Greater dispersal throughout the region

Industry Network

We work closely with Tourism Victoria, local government and local tourism associations.  Read more about us and the tourism network in About NEVTi